Meet your Real Users

Research results on a daily basis

The online business world is a very dynamic environment indeed – to keep up with your competitors you want to act quickly and effectively. And in order to do that, you need the newest and the most reliable data you can find on the market. gemiusAudience has got you covered – we have just the answer suited to your business needs.

We present you a completely fresh approach to the Internet audience measurement. At gemiusAudience, we publish our results every next day, which, for you, opens up a whole new world of possibilities to face the challenges of this ever-changing industry. We can offer you our results in three versions: daily, weekly and monthly files, and we are talking three platforms: PC, smartphone and tablets.

How can I benefit from this? 

gemiusAudience sets a new standard in the presentation of Internet media usage data, competition monitoring, media and campaign planning. Our solution provides you with a dependable source of information and reliable benchmarking of your activity amid your competitors. On the online landscape quick reaction is the key to success and now, with gemiusAudience, you can make better business decisions based on the real digital trends!  

Soc-demo profiles and online media usage

Our study provides detailed information about media usage and socio-demographical profiles of audiences, that is the source of knowledge and decisions for online publishers, investors, media agencies and advertisers. 

Real Users

gemiusAudience measurement addresses one of the biggest challenges in media audience measurement—it estimates the number of real people (Real Users) consuming content, rather than the number of devices. This is especially important in the digital world, where cookies do not accurately reflect the true number of internet users due to factors such as the use of multiple browsers, device sharing, and the growing issue of cookie deletion or limited cookie acceptance on certain operating systems (e.g., iOS). 

Websites, Streams & Apps

We offer an all-in-one solution. gemiusAudience measures not only websites, but also streaming players, applications, and other media such as radio, TV channels, and outdoor advertising. 

Multiplatforms

Over the past several years the landscape of Internet has experienced dynamic and dramatic changes which led to the paradigm shift in online media consumption and consumer behavior. Internet users no longer browse the web with the use of PCs, but they are also consuming online content via smartphones, tablets, smart TVs. Gemius offers the methodology that shows detailed data on users’ behavior on each of the platforms separately as well as jointly with de-duplication. 

Benchmark yourself against the competition

With gemiusAudience every site, stream and  app is measured upon the same methodology, so you can create reliable benchmarks. Additionally, our study enables cross-media analysis by integrating all types of media—Internet, radio, TV, and outdoor. A consistent methodology and a single analytics platform provide a comprehensive view of the entire market. With which competitor you have biggest audience duplication? Where to plan your campaigns? How you and your competitors’ marketing actions affect the audience profile? These are only a few questions that you can answer using gemiusAudience! 

Find the right place to spend your advertising budget

With the gemiusAudience data you can learn on which media channel your target group is available and is spending meaningful time, what kind of streaming content they are consuming and which apps they are interested in. This way you can make the right, knowledge-driven decision, being sure where to invest your advertising budget. 

Advertise to the right audience

Knowing where to find your audience, you can optimize your campaigns in terms of choosing websites, streams and apps with high affinity, reach & engagement of your target group. Moreover, gemiusAudience study enables calculation of the de-duplicated audience on websites selected for a given campaign. 

Learn what kind of users you have

Check socio-demographical profiles of users visiting your media space and track the trends. Knowing this information significantly helps adjusting your site and its content to the users’ needs and to prepare better offers for advertisers based on trustful data. 

Optimise your inventory

Results of the gemiusAudience study are the basis for gaining advertisers’ budgets! When taking part in the study, your website's audience data will directly reach media agencies and online advertisers, as Gemius provides them with data for online media planning and buying.