Methodology

Metrics


Metrics

Basic

Real users

The number of Internet Users (visitors) in a given target group who visited (generated at least one page view) the selected node(s) in a specified time period. This indicator relates to the actual number of persons – not computers, cookies or IP addresses.

Reach-Internet

The ratio of the number of visitors in a given target group who visited the selected node(s) in a specified time period to the number of Internet users in the given target group who accessed the Internet in a given month. This indicator is expressed as a percentage.

Page views

The number of times a webpage was requested by a visitor (of a selected target group during a specific time period).

Visits

The number of visits generated by the visitors on the selected node in a specified time period. A visit is defined as a series of page views generated by the same visitor on a given website (domain), with a time of no more than 30 minutes between each two consecutive page views.

Time

Total time spent by visitors from a given target group on the selected node(s) in a specified time period. This indicator is expressed in hours.

Page views (foreign)

The number of times a webpage was requested by a visitor (of a selected target group during a specific time period). Indicator includes only foreign page views.

Page views (all)

The number of times a webpage was requested by a visitor (of a selected target group during a specific time period). Indicator includes both domestic and foreign page views.

 

Unique browsers

 

 
Unique browsers

The number of browser identifiers recognized as domestic ones based on their IP addresses which visited the selected node in a specified time period. This metric is available only for the target group 'Population'.

Unique browsers (foreign)

The number of browser identifiers recognized as foreign ones based on their IP addresses which visited the selected node in a specified time period. This metric is available only for the target group 'Population'.

Unique browsers (all)

The number of all browser identifiers (domestic and foreign) which visited the selected node in a specified time period. This metric is available only for the target group 'Population'.

 

Applications

 

 
Started applications

The number of visitors in a given target group who run the process(es) of the selected application(s) in a specific time period.  

Started applications (%)

The ratio of the number of visitors in a given target group who had running process of selected application in a specific time period to the number of Internet users in a given target group in a given month. This indicator is expressed as percentage. 

Real users and started applications

The sum of the number of visitors in a given target group who visited the selected node(s) or started applications ran by users in a given target group in specified time period. 

Real users and started applications(%)

The ratio of the number of visitors in a given target group who visited the selected node(s) or had running process of selected application in a specific time period to the number of Internet users in a given target group in a given month. This indicator is expressed as percentage. 

Working time

The amount of time the selected application(s) was running on computers of the users in a given target group in specified time period. 

 

Stream

 

 
Stream views

The number of runs started by the visitors in a given target group on the selected stream node(s) in a specified time period. A run in a sequence of streaming which starts with the loading of material in a player and finishes with the user’s action, leading either to closure or reload of the material by the player.

Stream visits

The number of visits generated by the visitors in a given target group on the selected stream node(s) in a specified time period.

 

Averages

 
 
Page views per real user

The average number of page views generated by a visitor in a given target group on the selected node(s) in a specified time period.

Time spent per real user

The average number of time spent by a visitor in a given target group on the selected node(s) in a specified time period.

Time spent per visit

The average number of time spent per a visit by a visitor in a given target group on the selected node(s) in a specified time period.

Page view duration

The average amount of time between two consecutive page views generating by the visitors in a given target group on the selected page in a specified time period.

Working time per real user

The average amount of time per a user when the selected application(s) wan running on computers of the users in a given target group on the selected page in a specified time period.

Visits per real user

The average number of visits generated by a visitor in a given target group on the selected node(s) in a specified time period.

Stream views per real user

The average number of stream views generated by a visitor in a given target group on the selected node(s) in a specified time period.

Stream view duration

The average amount of time between two consecutive stream views generating by the visitors in a given target group on the selected page in a specified time period.

Stream visits per real user

The average number of stream visits generated by a visitor in a given target group on the selected node(s) in a specified time period.

 

Composition

 

 
Audience composition

The ratio of the number of visitors in a given target group who visited the selected node(s) in a specified time period to the total number of visitors who visited the selected node(s) in the specified time period. This indicator is expressed as a percentage.

Page views composition

The ratio of the number of page views generated by the visitors in a given target group on the selected node(s) in a specified time period to the total number of page views generated by the visitors on the selected node(s) in the specified time period. This indicator is expressed as a percentage.

Time composition

The ratio of amount of time spent by the visitors in a given target group on the selected node(s) in a specified time period to the total amount of time spent by the visitors on the selected node(s) in the specified time period. This indicator is expressed as a percentage.

Audience composition (relative)

The ratio of the number of visitors in a given target group who visited the selected node(s) in a specified time period to the total number of visitors in a defined reference group who visited the selected node(s) in the specified time period. This indicator is expressed as a percentage.

Page views composition (relative)

The ratio of the number of page views generated by the visitors in a given target group on the selected node(s) in a specified time period to the total number of page views generated by the visitors in a defined reference group on the selected node(s) in the specified time period. This indicator is expressed as a percentage.

Time composition (relative)

The ratio of time spent by the visitors in a given target group on the selected node(s) in a specified time period to the total amount of time spent by the visitors in a defined reference group on the selected node(s) in the specified time period. This indicator is expressed as a percentage.

Stream views composition

The ratio of the number of stream views generated by the visitors in a given target group on the selected stream node(s) in a specified time period to the total number of views generated by the visitors on the selected stream node(s) in a specified time period. This indicator is expressed as a percentage.

 

Affinity

Index

 

 
Affinity Index-Internet

The ratio of the value of the audience composition for a given target group for the selected node(s) in a specified time period to the value of the audience composition for a given target group, for the whole Internet (all websites covered by the research) in the specified time period. This indicator is expressed as a percentage.

Affinity Index-Internet (relative) The ratio of the value of the relative audience composition for a given target group for the selected node(s) in a specified time period to the value of the relative audience composition for a given target group, for the whole Internet (all websites covered by the research) in the specified time period. This indicator is expressed as a percentage.
 

Share

 
 
Audience share

The ratio of the number of visitors in a given target group who visited a given node in a specified time period to the number of visitors in a given target group who visited at least one of all the selected nodes in the specified time period. This indicator is expressed as a percentage.

Page views share

The ratio of the number of page views generated by the visitors in a given target group on the given node in a specified time period to the number of page views generated by the visitors in a given target group on all selected nodes in the specified time period. This indicator is expressed as a percentage.

Time share

The ratio of time spent by the visitors in a given target group on the given node in a specified time period to the total time spent by the visitors in the given target group on all selected nodes in the specified time period. This indicator is expressed as a percentage.

Stream views share The ratio of the number of stream views generated by the visitors in a given target group on the given node in a specified time period to the number of stream views generated by the visitors in a given target group on all selected nodes in the specified time period. This indicator is expressed as a percentage.

 

Duplication

 

 
Min audience duplication

The number of visitors in a given target group who visited each of the selected nodes in a specified time period.

Min audience duplication (%)

The ratio of the number of visitors in a given target group who visited each of the selected nodes in a specified time period to the number of visitors in a given target group who visited a given node in the specified time period. This indicator is expressed as a percentage.

Max audience duplication

The number of visitors in a given target group who visited a given node and at least one of the other selected nodes in a specified time period.

Max audience duplication (%)

The ratio of the number of visitors in a given target group who visited a given node and at least one of the other selected nodes in a specified time period to the number of visitors in the given target group who visited the given node in the specified time period. This indicator is expressed as a percentage.