Research results on daily basis
The online business world is a very dynamic environment – you need to adjust quickly if you want to keep up with your competitors. To do that you need the newest, most reliable data that you can find on the market. The new gemiusAudience study has the answer - introducing a new level to the Internet Audience Measurement.
Now the gemiusAudience results will be presented to you not monthly – but daily! This solution sets a new standard in presentation of Internet media usage, competition monitoring, media and campaign planning. Now you can make decisions based on real digital trends.
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Soc-demo profiles and online media usage
Our study provides detailed information about internet media usage and socio-demographical profiles of online audiences, that is the source of knowledge and decisions for online publishers, investors, media agencies and advertisers.
gemiusAudience measurement offers a solution for one of the biggest challenges in Internet Audience Measurement - it estimates the number of real people (Real Users) consuming online content, not the number of cookies. This is important, as cookies do not reflect the actual number of internet users because of e.g. using different browsers, device sharing as well as the growing problem of cookie deletion or lack of cookies acceptance on certain operating systems (iOS).
Websites, Streams & Apps
We are offering all in one package. gemiusAudience measures not only websites, but also streams and applications.
Over the past several years the landscape of Internet has experienced dynamic and dramatic changes which led to the paradigm shift in online media consumption and consumer behavior. Mobile traffic has reached and surpassed 10% in most of Central and Eastern European countries, while amounting to 50% in such markets as Denmark. Internet users no longer browse the web with the use of PCs, but they are also consuming online content via smartphones, tablets, smart TVs. Gemius offers the methodology that shows detailed data on users’ behavior on each of the platforms separately as well as jointly with de-duplication.
Benchmark yourself against the competition
With gemiusAudience every site, stream and app is measured upon the same methodology, so you can create reliable benchmarks. With which competitor you have biggest audience duplication? Where to plan your campaigns? How you and your competitors’ marketing actions affect the audience profile? These are only a few questions that you can answer using gemiusAudience!
Find the right place to spend your advertising budget
With the gemiusAudience data you can learn on which websites your target group is available and is spending meaningful time, what kind of streaming content they are consuming and which apps they are interested in. This way you can make the right, knowledge-driven decision, being sure where to invest your advertising budget.
Advertise to the right audience
Knowing where to find your audience, you can optimize your campaigns in terms of choosing websites, streams and apps with high affinity, reach & engagement of your target group. Moreover, gemiusAudience study enables calculation of the de-duplicated audience on websites selected for a given campaign.
Learn what kind of users you have
Check socio-demographical profiles of users visiting your websites and track the trends. Knowing this information significantly helps adjusting your site and its content to the users’ needs and to prepare better offers for advertisers based on trustful data.
Optimise your inventory
Results of the gemiusAudience study are the basis for gaining advertisers’ budgets! When taking part in the study, your website's audience data will directly reach media agencies and online advertisers, as Gemius provides them with data for online media planning and buying.
Gemius provides easy-to-use, powerful analytical tools for online media planning & optimising online advertising campaigns. gemiusExplorer desktop application provides on-the-fly complex analysis of huge amounts of data. Online Application (OLA), a web-based application available 24/7, presents overnight Real User estimations and other statistics. This is a complex, configurable online system delivering near real-time information to online market players.
Take a dive into the endless analytical possibilities!
gemiusAudience study is an official currency
appointed by local joint industry committees on 10+ markets,
Poland, Slovakia, Czech Republic, Hungary, Slovenia, Turkey, Denmark, Moldova, Belgium, Luxembourg. On other markets such as Lithuania, Latvia, Estonia, Bulgaria, Bosnia, Croatia, Serbia, Ukraine, Belarus, where there is no local industry organization, we are de facto currency. Throughout all markets where gemiusAudience is present, its implementing directly contributed to a growth of online market transparency and significant increase in online advertising spending.
As a matter of Gemius corporate strategy, we develop holistic and integrated research methodologies. All our tools are designed to be both, consistent and fully independent at the same time. Our clients’ can take advantage of the synergy effect, which is the result of combination of gemiusAudience with other Gemius solutions.
Gemius is a research and technology company, providing data, business consultations, solutions and recommendations in the area of online business. We offer comprehensive solutions for e-commerce, publishers, advertising agencies and advertisers.
of experience in the online industry
always ready to help
over 30 markets
in Europe, Asia and Africa
measured during the year
12 000 Internet campaigns
monitored every month