Basic
| Real users |
The number of Internet Users (visitors) in a given target group who visited (generated at least one page view) the selected node(s) in a specified time period. This indicator relates to the actual number of persons – not computers, cookies or IP addresses. |
| Reach-Internet |
The ratio of the number of visitors in a given target group who visited the selected node(s) in a specified time period to the number of Internet users in the given target group who accessed the Internet in a given month. This indicator is expressed as a percentage. |
| Page views |
The number of times a webpage was requested by a visitor (of a selected target group during a specific time period). |
| Visits |
The number of visits generated by the visitors on the selected node in a specified time period. A visit is defined as a series of page views generated by the same visitor on a given website (domain), with a time of no more than 30 minutes between each two consecutive page views. |
| Time |
Total time spent by visitors from a given target group on the selected node(s) in a specified time period. This indicator is expressed in hours. |
| Page views (foreign) |
The number of times a webpage was requested by a visitor (of a selected target group during a specific time period). Indicator includes only foreign page views. |
| Page views (all) |
The number of times a webpage was requested by a visitor (of a selected target group during a specific time period). Indicator includes both domestic and foreign page views. |
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Unique browsers
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| Unique browsers |
The number of browser identifiers recognized as domestic ones based on their IP addresses which visited the selected node in a specified time period. This metric is available only for the target group 'Population'. |
| Unique browsers (foreign) |
The number of browser identifiers recognized as foreign ones based on their IP addresses which visited the selected node in a specified time period. This metric is available only for the target group 'Population'. |
| Unique browsers (all) |
The number of all browser identifiers (domestic and foreign) which visited the selected node in a specified time period. This metric is available only for the target group 'Population'. |
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Applications
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| Started applications |
The number of visitors in a given target group who run the process(es) of the selected application(s) in a specific time period. |
| Started applications (%) |
The ratio of the number of visitors in a given target group who had running process of selected application in a specific time period to the number of Internet users in a given target group in a given month. This indicator is expressed as percentage. |
| Real users and started applications |
The sum of the number of visitors in a given target group who visited the selected node(s) or started applications ran by users in a given target group in specified time period. |
| Real users and started applications(%) |
The ratio of the number of visitors in a given target group who visited the selected node(s) or had running process of selected application in a specific time period to the number of Internet users in a given target group in a given month. This indicator is expressed as percentage. |
| Working time |
The amount of time the selected application(s) was running on computers of the users in a given target group in specified time period. |
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Stream
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| Stream views |
The number of runs started by the visitors in a given target group on the selected node(s) in a specified time period. A run in a sequence of streaming which starts with the loading of material in a stream player and finishes with the user’s action, leading either to closure or reload of the material by the player. |
| Stream visits |
The number of stream visits generated by the visitors in a given target group on the selected node(s) in a specified time period. A stream visit is defined as a series of playbacks generated by the same visitor on a given stream player, with a time of no more than 30 minutes between each two consecutive playbacks. |
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Averages |
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| Page views per real user |
The average number of page views generated by a visitor in a given target group on the selected node(s) in a specified time period. |
| Time spent per real user |
The average number of time spent by a visitor in a given target group on the selected node(s) in a specified time period. |
| Time spent per visit |
The average number of time spent per a visit by a visitor in a given target group on the selected node(s) in a specified time period. |
| Page view duration |
The average amount of time between two consecutive page views generating by the visitors in a given target group on the selected page in a specified time period. |
| Working time per real user |
The average amount of time per a user when the selected application(s) wan running on computers of the users in a given target group on the selected page in a specified time period. |
| Visits per real user |
The average number of visits generated by a visitor in a given target group on the selected node(s) in a specified time period. |
| Stream views per real user |
The average number of stream views generated by a visitor in a given target group on the selected node(s) in a specified time period. |
| Stream view duration |
The average amount of time between two consecutive stream views generating by the visitors in a given target group on the selected page in a specified time period. |
| Stream visits per real user |
The average number of stream visits generated by a visitor in a given target group on the selected node(s) in a specified time period. |
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Composition
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| Audience composition |
The ratio of the number of visitors in a given target group who visited the selected node(s) in a specified time period to the total number of visitors who visited the selected node(s) in the specified time period. This indicator is expressed as a percentage. |
| Page views composition |
The ratio of the number of page views generated by the visitors in a given target group on the selected node(s) in a specified time period to the total number of page views generated by the visitors on the selected node(s) in the specified time period. This indicator is expressed as a percentage. |
| Time composition |
The ratio of amount of time spent by the visitors in a given target group on the selected node(s) in a specified time period to the total amount of time spent by the visitors on the selected node(s) in the specified time period. This indicator is expressed as a percentage. |
| Audience composition (relative) |
The ratio of the number of visitors in a given target group who visited the selected node(s) in a specified time period to the total number of visitors in a defined reference group who visited the selected node(s) in the specified time period. This indicator is expressed as a percentage. |
| Page views composition (relative) |
The ratio of the number of page views generated by the visitors in a given target group on the selected node(s) in a specified time period to the total number of page views generated by the visitors in a defined reference group on the selected node(s) in the specified time period. This indicator is expressed as a percentage. |
| Time composition (relative) |
The ratio of time spent by the visitors in a given target group on the selected node(s) in a specified time period to the total amount of time spent by the visitors in a defined reference group on the selected node(s) in the specified time period. This indicator is expressed as a percentage. |
| Stream views composition |
The ratio of the number of stream views generated by the visitors in a given target group on the selected stream node(s) in a specified time period to the total number of views generated by the visitors on the selected stream node(s) in a specified time period. This indicator is expressed as a percentage. |
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Affinity Index
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| Affinity Index-Internet |
The ratio of the value of the audience composition for a given target group for the selected node(s) in a specified time period to the value of the audience composition for a given target group, for the whole Internet (all websites covered by the research) in the specified time period. This indicator is expressed as a percentage. |
| Affinity Index-Internet (relative) | The ratio of the value of the relative audience composition for a given target group for the selected node(s) in a specified time period to the value of the relative audience composition for a given target group, for the whole Internet (all websites covered by the research) in the specified time period. This indicator is expressed as a percentage. |
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Share |
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| Audience share |
The ratio of the number of visitors in a given target group who visited a given node in a specified time period to the number of visitors in a given target group who visited at least one of all the selected nodes in the specified time period. This indicator is expressed as a percentage. |
| Page views share |
The ratio of the number of page views generated by the visitors in a given target group on the given node in a specified time period to the number of page views generated by the visitors in a given target group on all selected nodes in the specified time period. This indicator is expressed as a percentage. |
| Time share |
The ratio of time spent by the visitors in a given target group on the given node in a specified time period to the total time spent by the visitors in the given target group on all selected nodes in the specified time period. This indicator is expressed as a percentage. |
| Stream views share | The ratio of the number of stream views generated by the visitors in a given target group on the given node in a specified time period to the number of stream views generated by the visitors in a given target group on all selected nodes in the specified time period. This indicator is expressed as a percentage. |
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Duplication
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| Min audience duplication |
The number of visitors in a given target group who visited each of the selected nodes in a specified time period. |
| Min audience duplication (%) |
The ratio of the number of visitors in a given target group who visited each of the selected nodes in a specified time period to the number of visitors in a given target group who visited a given node in the specified time period. This indicator is expressed as a percentage. |
| Max audience duplication |
The number of visitors in a given target group who visited a given node and at least one of the other selected nodes in a specified time period. |
| Max audience duplication (%) |
The ratio of the number of visitors in a given target group who visited a given node and at least one of the other selected nodes in a specified time period to the number of visitors in the given target group who visited the given node in the specified time period. This indicator is expressed as a percentage. |